Our Brand Promise

Our brand promise – Nelson Primary

The Nelson Primary brand, and our award-winning product brands, are among the most recognised educational publishing brands worldwide.

The Nelson Primary brand promise is a commitment underpinned by our core company values:

• Customer focus - we will put the customer at the centre of our business, in everything we do.
• Innovation - we will research, challenge and continually improve to ensure our resources are the best to help students learn and teachers teach.
• Commitment - we are committed to enhancing and enriching the educational experience. We are passionate in what we do, and accountable for the outcomes.
• Sustainability - we think about how our actions will impact tomorrow, not just today. We are committed towards ensuring corporate, social, cultural and environmental future success.
• Integrity - we exercise integrity in all our dealings with stakeholders. We behave responsibly, and with transparency towards each other to engender trust.

The Nelson Primary brand has a strong heritage that has evolved over many years. Nelson Primary is part of the Cengage Learning group, worldwide publishers of print and digital resources for schools, higher education and libraries.

Cengage Learning’s Mission is to be the most respected and innovative source of teaching, learning and research solutions for Schools education and library markets worldwide.

Cengage Learning’s Vision is to create instructional solutions that excite, inspire and motivate students and teachers to maximize their potential. Cengage’s aim is to be the company that our customers think of first, that current and prospective employees see as a rewarding place to work and that investors are happy to own.

Nelson Primary key product brands include: